This is something I have been struggling with ever since I decided to start charging for my work. Especially since the area I live in is not one of the wealthiest areas in the state.
I recently have been watching Jasmine Star on www.creativelive.com and she gave a lot of insight on how to build up a successful wedding business.
She also mentioned a forum she frequented whn she was starting out, www.opensourcephoto.net
While I was on that site I discovered a link to "The Greatest Pricing Guide Ever"
As the name suggests its a guide to helping you establish your pricing. I haven't read it all the way thru yet, but what I have read of it, its awesome! I highly suggest taking a look at it if you are having problems with your pricing. You can find it here.... Pricing Guide